I hate legal advertising. But for a New York personal injury lawyer these days, even the best, it’s tough to get by without advertising, at least some. That’s because a few lawyers have bombarded the airwaves, TV included, and billboards, with catchy names and easy-to-remember phone numbers. A lot of injured folks know those ads and numbers by heart, and the easiest thing to do when they are injured is to dial one of those numbers instead of investigating who the best lawyer for them might be.
For example, one Rochester New York personal injury lawyer has played off his surname, “Mattar”, because it rhymes with “car”. So if you are hurt in a car, call William Mattar.
I’m not so lucky. My surname, “Bersani“, does not rhyme with “car”. But hey — it DOES kinda rhyme with Ferrari. So what about an ad, “if you are hurt in a Ferrari, call Mike Bersani“. The problem is there are not enough Ferraris in central New York where I practice personal injury law. Should I move to Greenwich Connecticut?